Citizen Action Monitor

European activists push for end to trade with Israeli agricultural exporters/colonizers of Palestinian land

No 346 Posted by fw, November 27, 2011

“The Bedouin community of Al Hadidye in the northern Jordan Valley in occupied Palestinian territory is already denied access to water and under immense pressure. Last week, the community was served with nine further demolition orders by the Israeli government. In the nearby illegal Israeli settlements of Ro’i and Beqa’ot, fruit and vegetables are grown with an abundance of water on stolen Palestinian land and exported to UK supermarkets such as Tesco by the Israeli company Mehadrin. These settlements want to steal more of the land belonging to Al Hadidye and Mehadrin is set to directly benefit.”

The above passage is from a video, Mehadrin out of Borehamwood!, uploaded to You Tube by Palestine Youth Voice on Nov 25, 2011. Watch this video here. (The editing between image and musical soundtrack is rough but the filmmaker’s heartfelt cause rings true).  

Here’s the rest of the text which accompanied the video —

The Israeli export company Mehadrin sources produce from growers in illegal Israeli settlements, exploits Palestinian workers and is deeply involved in the theft of Palestinian land and water. Mehadrin’s office in Borehamwood, UK, profits directly from the theft of Palestinian land and resources.

On November 25 and 26, campaigners for Palestinian rights all across Europe are taking action against the Israeli agricultural produce exporters who are at the heart of Israel’s ongoing colonization of Palestinian land and resources. This wave of action, called Take Apartheid off the Menu!, is the next step in the campaign which played a major role in the collapse of Agrexco, formerly Israel’s largest agricultural produce exporter.


Europeans call on supermarkets and governments to take Israeli apartheid off the menu by Palestinian BDS National Committee, November 27, 2011

Occupied Palestine, November 27 – A wave of demonstrations, flash mobs and lobby actions by European human rights campaigners, trade unionists, NGOs and faith groups have called for an end to the trade with Israeli agricultural export companies such as Mehadrin and Agrexco over their complicity with Israeli violations of international law and Palestinian rights.

The actions, organized under the banner Take Apartheid off the Menu, timed coincide with the UN Day of Solidarity with the Palestinian People on November 29, aimed to raise awareness about the role Israeli agricultural companies play in the theft of Palestinian land and resources in illegally occupied Palestinian territory and their exploitation of Palestinian workers.

Demonstrations were held outside the British and French headquarters of leading Israeli fruit and vegetable exporter Mehadrin, which exports produce from illegal Israeli colonies in occupied Palestinian territory and works with state owned company Mekerot to deprive Palestinian communities of water. Campaigners in Rome organised a Palestine contingent on a national demonstration for affordable access to water.

Jamal Juma, coordinator with Stop the Wall, the Palestinian anti-apartheid wall campaign that is currently working to support Al Hadidiye, a Bedouin community in occupied Palestinian territory recently served with demolition orders by the Israeli authorities, alleged:

“The residents of Al Hadidye are denied access to water and can only rear livestock as a result. In the nearby illegal settlements of Ro’I and Beqa’ot, agricultural produce is grown with an abundance of stolen water for export to Europe by Mehadrin and other companies, and it is these companies that stand to benefit from the threatened demolitions at Al Hadidye. Companies like Mehadrin profit from and are often directly involved in the ongoing colonization of Palestinian land and theft of our resources. Trade with such companies constitutes a major form of support for Israel’s apartheid regime over the Palestinian people and must be brought to an end.”

Campaigners in Belgium, Britain, Germany, Switzerland, Norway and Sweden picketed supermarkets, called on consumers to boycott products from Israeli agricultural export companies and on supermarkets to stop selling them. Many focused on Co-Operative supermarkets, which are traditionally thought to have higher ethical standards than other high street supermarkets.

Hind Awwad, coordinator with the Palestinian BDS National Committee, pointed out —

Popular BDS campaigns and the public pressure that results from them have already forced supermarkets in a number of European countries to implement policies they claim prevent the sale of produce from Israel’s illegal colonies. But it’s Israel’s agricultural export companies that bear responsibility for complicity with Israel’s violations of international law, not the individual pieces of produce. These companies have been proven to mislead consumers about the origin of the produce they sell. That’s why campaigners are calling for a complete end to trade with these companies.

European governments have a duty to hold Israel accountable for its violations of international law but Europe remains the biggest market for Israeli agricultural produce, including produce from illegal Israeli settlements. A ban on trade with Israeli agricultural produce exporters would be in line with stated policies on the illegality of Israel’s illegal settlements.

In Belgium, campaigners held lobby actions at the offices of the Ministry of the Economy, to protest the sale in Belgian supermarkets of produce grown in Israel’s illegal settlements in occupied Palestinian territory. In Britain, campaigners also picketed the offices of British subsidiaries of Israeli agricultural companies including Bickel Flowers and Edom. Along with fellow Israeli company Orian, Bickel Flowers recently purchased troubled Israeli export company Agrexco, which was ordered into liquidation after posting record losses and failing to pay its creditors. Campaigners say their European-wide campaign against the company, which included popular boycotts, pickets of supermarkets, blockades of company premises and lobbying, was a major factor behind the company’s collapse.

The actions took place as part of the rapidly emerging Palestinian-led movement for boycotts, divestment and sanctions (BDS) against Israel until it complies with international law.


  • CJPME Boycott Israel Centre — “We’re not buying it!” This Centre provides a consolidated list of resources and tools for individuals who wish to contribute to the growing economic pressure on Israel to respect international law and the human rights of the Palestinian people
  • Independent Jewish Voices (Canada) Joins BDS Campaign Against Israel — June 24, 2009, Independent Jewish Voices (Canada) voted to join the growing international campaign in support of the Palestinian call for Boycott, Divestment and Sanctions (BDS) against Israel. This decision makes IJV the first national Jewish organization in the world to do so. The adopted resolution states that IJV will “Support the Palestinian call for a campaign of boycott, divestment and sanctions until Israel meets its obligation to recognize the Palestinian people’s right to self-determination and complies with the precepts of international law, including the right of Palestinian refugees to return to their homes and properties as stipulated in UN resolution 194.


  • BDS Manual — provided by Australians for Palestine. Download the manual by clicking on the linked title.
  • An interactive map of all of the actions can be found here.
  • Mehadrin became Israel’s largest agricultural export company following the collapse of Agrexco. The company sources produce from illegal settlements, including Beqa’ot in the Jordan Valley. During interviews with researchers, Palestinian workers in the settlement explained they earn as little as €11 per day. Grapes and dates packaged in the settlement were all labelled ‘Produce of Israel’. Mehadrin’s role in providing water to farmers and its relationship with Israeli state water company Mekorot makes the company directly complicit with Israel’s discriminatory water policies. For more on Mehadrin, go here.
  • For detailed information about the complicity of other Israeli agricultural produce exporters go here.
  • Agrexco, formerly Israel’s largest agricultural goods exporter, sources products from illegal Israeli settlements and was once responsible for the export of marketing 60-70% of all produce grown in illegal settlements. For more on the impact of the campaign against Agrexco go here and here.
  • Israel’s domination of water supply in Israel and occupied Palestinian territory leaves many Palestinian communities without basic amounts of water. According to OECD (2010) statistics, Israeli farmers use an astonishing 1,127 million cubic metres each year. Only around 60 million cubic metres of water are allocated to the Palestinian Authority in total. See also Amnesty International, Thirsting for Justice: Palestinian Access to Water
  • Al Hadidiye is a Bedouin community of some 112 permanent inhabitants and some 130 further inhabitants that during the two cold winter months return to villages near Tobas as Israeli forces have destroyed their homes already and they have not found the necessary means to build shelters that can protect them from the winter cold. On Thursday November 10, the Israeli authorities served the community nine new demolition orders that target 17 structures and will affect 72 people, including women and children. Palestinian organizations have called on supporters of Palestinian rights to contact their embassies in Israel about the proposed demolitions. See Al Hadidiye to be demolished once again: Halt this new wave of ethnic cleansing!
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